We’re three best friends - turned moms, turned business partners - who grew up side by side on the shores of our favorite lake in Ohio. Childhood was all about sunshine, water, laughter, and endless summer days. That connection never faded, and neither did our dream of building something together.

As our lives grew busier with motherhood, careers, and everything in between, we craved something more - something creative, bold, and just for us. That’s when the idea for this shop was born.

We wanted to create a brand that reflects our style, our friendship, and the vibe of lake life - easygoing, effortless, and full of heart. A place where women can feel confident, inspired, and seen.

Whether you're chasing toddlers or chasing dreams (or both!), we’re here to bring you pieces that feel as good as they look - because you deserve to feel amazing in everything you wear.

Thanks for being here. We’re so excited to share this journey with you!

- Alex, Jenn, and Katie